Illustration / Campaign

Cheers to Mexico

A toast in full color.

Cheers to Mexico brings expressive lettering, illustrated bottles, music and decorative motifs into a densely layered composition. Warm orange and yellow details stand out against a purple ground, while curved ribbons and repeated shapes connect the illustration around its central message. The result is a celebratory piece whose character comes from the relationship between typography and ornament.

The gallery presents the campaign artwork alongside illustration details and an application from the original project selection. Full-size images preserve the composition and its smaller graphic details.

Original project on Behance ↗

Nicolás Palacio Trujillo / Nic Palacio
Vice President & Head of Design at Publicis Groupe, New York City.

Get in touch ↗