Brand expression / Merchandise
Heineken Merchandising
A brand you can wear.
Merchandise brings brand design into a physical, everyday setting. This Heineken selection pairs the green cap and embroidered identity with typographic and apparel expressions. The recognizable green, white star and lettering create continuity across objects, while changes in material and scale give each application its own character.
The gallery looks at how a brand mark lives beyond a conventional advertisement: on a worn object, in a typographic treatment and on clothing. The original project link provides the published presentation.
Original project on Behance ↗
